The Blueprint: From Start to Finish
Your wisdom could reach thousands. Your methods could change lives and industries.
A Step-by-Step Guide
The Blueprint is a comprehensive, tailored approach to developing the key assets your business needs.
First Step: Discovery Call (30 Minutes)
Initial meet:
Meet with Mohammed Ali to discuss your business. He’ll help you identify which assets you need right now and advise on the best package for your goals.
Deep Dive: Onboarding Session (60 Minutes)
Once you’re on board, our Client Relations team meets with you for a detailed discussion:
- Your business model and current offerings
- Your strengths (Do you prefer writing or speaking?)
- Your target audience and market position
- Your immediate and long-term goals
- Specific challenges you want to address
Analysis & Asset Planning
Our team reviews everything we learned about your business to:
- List essential assets you need now
- Identify opportunities for growth
- Create a tailored development timeline
- Prepare specific recommendations
Approval Call: Fine-Tuning Your Plan
We meet again to:
- Review recommended assets
- Explain how each asset serves your business
- Adjust the plan based on your feedback
- Set clear timelines for delivery
Asset Creation Process
Each asset follows this workflow:
- Initial draft creation
- Internal quality review
- Presentation to you for feedback
- Refinements based on your input
- Final version delivery
Timeline Expectations
Variation of Days among packages:
- Kickstart Package: 30-45 days
- Accelerator Package: 60-90 days
- VIP Package: 180 days
Regular Communication
You’ll receive:
- Weekly progress updates
- Direct access to ClickUp (a project management tool)
- Regular check-in calls
- Feedback sessions for each asset
Asset Implementation
Each delivered asset includes:
- Clear usage guidelines
- Implementation instructions
- Technical requirements (if needed)
How We Create Different Assets
Identity Assets
- Personal Story: We craft your journey into a narrative that connects with your audience
- Client Avatar: We analyze your best clients to create detailed profiles of who you serve best
- Brand Voice: We study your communication style and create guidelines that capture your unique way of speaking to clients
- Visual Identity: We design your complete brand look – colors, fonts, logos, and visual elements
- Social Media Proof: We set up professional LinkedIn and Facebook pages with your framework-integrated banners, personal story-integrate about page, compelling identity statements, and client success stories
Innovation Assets
- Signature Framework: We turn your expertise into a clear, step-by-step system
- Book Development: We write and structure your knowledge into a professional manuscript
- Course Creation: We package your teaching into engaging learning materials
- Sales Funnel: We build your complete client attraction system – from landing pages to email sequences
- Content Calendar: We plan your social media content strategy with post templates and creation guides
Income Assets
- One-Pager: We create a concise overview of your business value proposition
- Premium Offer Suite: We structure your services into attractive, profitable packages
- Consultant Webinar: We write educational presentations that convert viewers into clients
- Sales Script: We develop natural conversation guides for effective sales calls
- Upsell Framework: We create strategies to offer additional value to existing clients
Involvement Assets
- Team Role Architecture:
We map out essential positions and responsibilities - Recruitment Blueprint:
We create systems for finding and hiring great team members - Employee Success Framework:
We develop guidelines for team growth and motivation - Standard Operating Procedures:
We document all key business processes - Legal Protection Suite:
We provide essential contracts and agreements
Influence Assets
- Stage Presentation:
We write compelling speaking materials that convert audiences - Podcast Production:
We create engaging episode scripts and production guidelines - Dream 100 List:
We identify your ideal networking targets and outreach strategies - Weekend Seminar:
We design complete plans for high-impact live events - Affiliate Partnership Program:
We set up systems for others to promote your business
How We Work
Backend* Business Example: The Shopify App Creator
One of our clients sold a Shopify app. After our onboarding call, we saw he preferred writing over speaking. We focused on:
- One-Pager: Highlighted his app’s key features and benefits
- Sales Funnel: Created landing pages and email sequences that showed his app in action
- Content Calendar: Developed technical blog posts and user success stories
- Social Media Proof: Built his LinkedIn presence focusing on app metrics and user testimonials
We skipped presentation and webinar scripts, focusing instead on written assets that matched his strengths.
Result: His app sales increased by 47% in the first three months.
Frontend* Business Example: The Executive Coach
Sue worked with C-suite executives but struggled to stand out in a crowded market.
We built these assets:
- Personal Story: Crafted her corporate background into a compelling narrative
- Stage Presentation: Created speaking materials for business conferences
- Book Development: Wrote a book about her unique leadership framework
- Weekend Seminar: Designed a 2-day intensive program
- Dream 100 List: Identified top 100 CEOs in her target industries
Result: She landed speaking spots at three major business conferences and doubled her coaching rates.
Hybrid Business Example: The Fitness Expert
Another client, Stu, had both a training app and personal coaching services. He needed assets for both sides of his business.
We created:
- Signature Framework: Developed his unique fitness methodology
- Course Creation: Built an online training program
- Podcast Production: Wrote scripts for weekly fitness advice episodes
- Premium Offer Suite: Structured his services from app subscriptions to VIP coaching
- Affiliate Partnership Program: Set up a system for other trainers to promote his app
Result: His app subscriptions grew by 76% while his coaching waitlist filled up for six months.
Note on Business Types
You sell a product or tool (like an app, software, or online platform). Your main goal is to promote this product, not your personal brand or services. Examples: Shopify apps, digital tools, subscription software.
Asset focus: Landing pages, technical documentation, product demos, user testimonials.
You sell your expertise, knowledge, or services (like coaching, consulting, or training). Your personal brand and authority matter most. Examples: Business coaches, consultants, speakers.
Asset focus: Personal story, speaking materials, books, seminars, high-ticket offers.
Many businesses combine both approaches – selling both products and services. We’ll help you identify which assets serve your specific business model best during our dis