The Blueprint: From Start to Finish

Your wisdom could reach thousands. Your methods could change lives and industries.

Call: +44 20 8638 8674

A Step-by-Step Guide

The Blueprint is a comprehensive, tailored approach to developing the key assets your business needs.

First Step: Discovery Call (30 Minutes)

Initial meet:

Meet with Mohammed Ali to discuss your business. He’ll help you identify which assets you need right now and advise on the best package for your goals.

Deep Dive: Onboarding Session (60 Minutes)

Once you’re on board, our Client Relations team meets with you for a detailed discussion:

  • Your business model and current offerings
  • Your strengths (Do you prefer writing or speaking?)
  • Your target audience and market position
  • Your immediate and long-term goals
  • Specific challenges you want to address

Analysis & Asset Planning

Our team reviews everything we learned about your business to:

  • List essential assets you need now
  • Identify opportunities for growth
  • Create a tailored development timeline
  • Prepare specific recommendations

Approval Call: Fine-Tuning Your Plan

We meet again to:

  • Review recommended assets
  • Explain how each asset serves your business
  • Adjust the plan based on your feedback
  • Set clear timelines for delivery

Asset Creation Process

Each asset follows this workflow:

  1. Initial draft creation
  2. Internal quality review
  3. Presentation to you for feedback
  4. Refinements based on your input
  5. Final version delivery

Timeline Expectations

Variation of Days among packages:

  • Kickstart Package: 30-45 days
  • Accelerator Package: 60-90 days
  • VIP Package: 180 days

Regular Communication

You’ll receive:

  • Weekly progress updates
  • Direct access to ClickUp (a project management tool)
  • Regular check-in calls
  • Feedback sessions for each asset

Asset Implementation

Each delivered asset includes:

  • Clear usage guidelines
  • Implementation instructions
  • Technical requirements (if needed)

Get in Touch with us right now!

The COACHES Curve is the summary of twenty years of hard work in the trenches.

Call: +44 20 8638 8674

How We Create Different Assets

Identity Assets

  • Personal Story: We craft your journey into a narrative that connects with your audience
  • Client Avatar: We analyze your best clients to create detailed profiles of who you serve best
  • Brand Voice: We study your communication style and create guidelines that capture your unique way of speaking to clients
  • Visual Identity: We design your complete brand look – colors, fonts, logos, and visual elements
  • Social Media Proof: We set up professional LinkedIn and Facebook pages with your framework-integrated banners, personal story-integrate about page, compelling identity statements, and client success stories

Innovation Assets

  • Signature Framework: We turn your expertise into a clear, step-by-step system
  • Book Development: We write and structure your knowledge into a professional manuscript
  • Course Creation: We package your teaching into engaging learning materials
  • Sales Funnel: We build your complete client attraction system – from landing pages to email sequences
  • Content Calendar: We plan your social media content strategy with post templates and creation guides

Income Assets

  • One-Pager: We create a concise overview of your business value proposition
  • Premium Offer Suite: We structure your services into attractive, profitable packages
  • Consultant Webinar: We write educational presentations that convert viewers into clients
  • Sales Script: We develop natural conversation guides for effective sales calls
  • Upsell Framework: We create strategies to offer additional value to existing clients

Involvement Assets

  • Team Role Architecture:
    We map out essential positions and responsibilities
  • Recruitment Blueprint:
    We create systems for finding and hiring great team members
  • Employee Success Framework:
    We develop guidelines for team growth and motivation
  • Standard Operating Procedures:
    We document all key business processes
  • Legal Protection Suite:
    We provide essential contracts and agreements

Influence Assets

  • Stage Presentation:
    We write compelling speaking materials that convert audiences
  • Podcast Production:
    We create engaging episode scripts and production guidelines
  • Dream 100 List:
    We identify your ideal networking targets and outreach strategies
  • Weekend Seminar:
    We design complete plans for high-impact live events
  • Affiliate Partnership Program:
    We set up systems for others to promote your business

Get in Touch with us right now!

The COACHES Curve is the summary of twenty years of hard work in the trenches. From working directly with hundreds of coaches, seeing exactly what makes their businesses soar. Each success added another layer of proof to our method.

How We Work

Backend* Business Example: The Shopify App Creator

One of our clients sold a Shopify app. After our onboarding call, we saw he preferred writing over speaking. We focused on:

  • One-Pager: Highlighted his app’s key features and benefits
  • Sales Funnel: Created landing pages and email sequences that showed his app in action
  • Content Calendar: Developed technical blog posts and user success stories
  • Social Media Proof: Built his LinkedIn presence focusing on app metrics and user testimonials

We skipped presentation and webinar scripts, focusing instead on written assets that matched his strengths.

Result: His app sales increased by 47% in the first three months.

Frontend* Business Example: The Executive Coach

Sue worked with C-suite executives but struggled to stand out in a crowded market.

We built these assets:

  • Personal Story: Crafted her corporate background into a compelling narrative
  • Stage Presentation: Created speaking materials for business conferences
  • Book Development: Wrote a book about her unique leadership framework
  • Weekend Seminar: Designed a 2-day intensive program
  • Dream 100 List: Identified top 100 CEOs in her target industries

Result: She landed speaking spots at three major business conferences and doubled her coaching rates.

Hybrid Business Example: The Fitness Expert

Another client, Stu, had both a training app and personal coaching services. He needed assets for both sides of his business.

We created:

  • Signature Framework: Developed his unique fitness methodology
  • Course Creation: Built an online training program
  • Podcast Production: Wrote scripts for weekly fitness advice episodes
  • Premium Offer Suite: Structured his services from app subscriptions to VIP coaching
  • Affiliate Partnership Program: Set up a system for other trainers to promote his app

Result: His app subscriptions grew by 76% while his coaching waitlist filled up for six months.

Note on Business Types

Backend Business

You sell a product or tool (like an app, software, or online platform). Your main goal is to promote this product, not your personal brand or services. Examples: Shopify apps, digital tools, subscription software.
Asset focus: Landing pages, technical documentation, product demos, user testimonials.

Frontend Business

You sell your expertise, knowledge, or services (like coaching, consulting, or training). Your personal brand and authority matter most. Examples: Business coaches, consultants, speakers.
Asset focus: Personal story, speaking materials, books, seminars, high-ticket offers.
Many businesses combine both approaches – selling both products and services. We’ll help you identify which assets serve your specific business model best during our dis

Next Steps!

Ready to start? Book your 30-minute call with Mohammed Ali. We’ll discuss your business and find the right package for your needs.